introducing common grounds

this semester in my graphic design class we had to choose a food product that we'd be working with throughout the rest of the semester. we will be creating a visual identity for the product that will be incorporated in the actual packaging, a multi page print ad, and a website. the first project was to create the food product and the logo, using 2 different color schemes and a b/w version. we also had to display a scaled down (20%) logo to show what it will look like smaller.

i chose to create "common grounds" coffee... where good conversation meets good coffee. mmmm....

common grounds is all about a refreshingly simple taste that brings positive changes to your lifestyle.

our next project is the packaging, which im stoked for. its gonna be something you've never seen before. cant wait.